Your privacy is our
deepest commitment.

Overview & Our Promise to You

MaiSaha ("we," "us," or "our") operates the MaiSaha mobile application — a compassionate companion designed to support mothers through the entire maternal journey, from conception through postpartum. We are committed to protecting your personal information and being transparent about the data we collect and how we use it.

This Privacy Policy applies to your use of the MaiSaha app (available on iOS and Android), our website at maisaha.com, and any related services we offer (collectively, the "Services"). By using our Services, you agree to the terms of this Privacy Policy.

MaiSaha is operated by Dakptech Private Limited. For users in India, this policy is designed to comply with the Digital Personal Data Protection Act, 2023 ("DPDP Act"). Under that law, we act as the Data Fiduciary that decides how and why your personal data is processed, and you are the Data Principal whose data it is. We only collect personal data — including sensitive information such as your age range, pregnancy stage, due date, and health details — after obtaining your informed consent, and only for the specific purposes explained in this policy.

This policy describes what information we collect, how we use it, when we share it, and the choices you have. If you have any questions, please reach out to us at support@maisaha.com.

Information We Collect

We collect information you provide directly to us, information collected automatically through your use of the app, and in some cases, information from third-party sources.

Information you provide directly:

• Account information such as your name, email address, and password when you register
• Maternal health information including your due date, pregnancy stage, postpartum status, and health goals you choose to share
• Audio diary recordings and journal entries you create within the app
• Forum posts, comments, and community contributions you make publicly or anonymously
• Conversations with the Saha Companion AI feature
• Purchase and billing information when you pay for a subscription or another paid service
• Feedback, support requests, and communications you send to us
• Your phone number, if you sign in with it or add it to your profile
• Your age range
• Details of your journey that you choose to share, which may include trying to conceive (how long, whether you track ovulation, cycle length), pregnancy, your baby's birth date, feeding and sleep, and a pregnancy or infant loss
• How you are feeling: your mood, feelings and emotional wellbeing
• Your children: how many you have, their age bands and, if you tell us, their name and gender
• Your partner's name, if you link your accounts, and the people you add to your Support Circle
• Daily check-ins and reflections you write in Support Circle

Information collected automatically:

• Device information including device type, operating system, and unique device identifiers
• Usage data such as features you use, pages you visit, and how you interact with the app
• Log data including IP address, app version, time and date of access, and crash reports
• Push notification interaction data (whether you open or dismiss notifications)
• Your location and city, if you allow location access, so we can suggest places near you and show local partners. You can switch this off in your phone's settings
• If you open a referral link, a one-way scrambled version of your network address, used to connect the link to your install and deleted after 30 days

How We Use Your Information

We use the information we collect to provide, improve, and personalise the MaiSaha experience. Specifically, we use your information to:

• Create and manage your account and deliver the Services you request
• Personalise your experience — surfacing content, tips, and guidance relevant to your exact stage of the maternal journey
• Power the Saha Companion AI feature to provide empathetic, context-aware responses
• Enable the audio diary and journal features, storing your entries securely
• Facilitate forum participation, including anonymous posting where you choose
• Process subscription payments and any paid services you choose to use
• Send you relevant notifications, reminders, and updates (you control these in the app under Profile → Privacy & Consent)
• Surface mental health resources and emergency support when appropriate safety signals are detected
• Respond to your support requests and communicate with you
• Analyse usage patterns to improve the app and develop new features
• Comply with our legal obligations and enforce our Terms of Service

Why we use details about your health and feelings. We use your stage of the journey, your mood and any pregnancy or infant loss so that what you see and read fits where you actually are. If you have experienced a loss, we use that to keep pregnancy and baby content away from you. We do not sell these details or share them with advertisers.

Sharing & Disclosure

We do not sell your personal information. We share your information only in the limited circumstances described below:

With your consent: When you choose to post publicly in the Forum, that content is visible to other members. Anonymous posts are not linked to your identity in the community view.

With a Saha Care professional you contact: When you book a consultation with a professional on Saha Care, they receive your name, the time and type of consultation, and anything you write when booking. They are independent of MaiSaha and have agreed to keep your information confidential and use it only to care for you (see section 12). Anything you tell them during a consultation, and any records they keep, are also covered by the confidentiality rules of their profession.

Service providers. These companies process your data so that we can run MaiSaha. They may use it only to provide their service to us, apart from the limited safety logging described below.

How AI uses your information. When you use an AI feature, we send Google Gemini what it needs to respond:

• what you write to it, exactly as you wrote it, including any names you type
• your stage of the journey, including your pregnancy week or a pregnancy or infant loss
• your age range, how you are feeling, and answers you chose during onboarding
• what the companion remembers about you, and recent messages in the conversation

We do not send your phone number, email address, exact due date or workplace. We replace the names we hold for you, your partner and your child with placeholders before sending, and put them back before you read the reply.

Google does not use this information to improve its products. It keeps it for a limited time, only to detect misuse of its service. You can switch off AI conversations and personalised suggestions separately under Profile → Privacy & Consent.

Text you post publicly, such as forum posts and comments, is also checked by Gemini for safety before it appears. This check is part of keeping the community safe and has no switch.

Safety and legal requirements: We may disclose information if we believe in good faith that disclosure is necessary to:

• Comply with applicable laws, regulations, or legal processes
• Protect the rights, property, or safety of MaiSaha, our users, or others
• Respond to lawful requests from public authorities

Business transfers: If MaiSaha is involved in a merger, acquisition, or sale of assets, your information may be transferred. We will notify you of any such change and your options.

Data Security

We take the security of your information seriously — especially given the sensitive and deeply personal nature of maternal health data. We implement appropriate technical and organisational measures to protect your information, including:

• Encryption of data in transit using TLS (Transport Layer Security)
• Encryption at rest of your conversations with the Saha Companion, what it remembers about you, consultation records and audio diary recordings
• Access controls limiting which of our team members can access personal data
• Secure password hashing — we never store your password in plain text

While we strive to protect your information, no method of electronic storage or internet transmission is 100% secure. We encourage you to use a strong, unique password for your MaiSaha account and to contact us immediately at support@maisaha.com if you suspect any unauthorised access.

Data Retention

We retain your personal information for as long as your account is active or as needed to provide you Services. The specific retention periods are:

• Account data: Retained while your account is active. When you delete your account it is closed straight away, and there is a short grace period (currently 7 days) in which signing back in restores it. After that it is erased — always within 30 days of your request
• Audio diaries and journal entries: Retained until you delete them or delete your account
• Forum posts and comments: When you delete your account, posts no one has replied to are deleted. Posts others have replied to, and your comments, are kept without your name or any link to you so that other people's conversations still make sense. Photos you attached are deleted
• Transaction records: Retained for 7 years to comply with financial and tax regulations, including after your account is deleted
• Consent records: A record of what you agreed to and when is kept after your account is deleted, as proof that we had your consent, along with a record that your deletion request was carried out. Neither contains your diary, chats or health details
• Usage and analytics data: Linked to your account ID, not to your name or email, and retained for up to 3 years

When you delete your account, we delete or anonymise your personal information in every part of MaiSaha — your profile, diary recordings, conversations with the Saha Companion and what it remembers, wellness, diet and journey data, and any files you uploaded — within 30 days of your request. The only exceptions are the records described above that we are required to keep, or that we keep in anonymised form. You will receive a reference number so you can check progress. If you booked a consultation with a Saha Care professional, any upcoming appointment is cancelled and the professional is told; your past appointments stay in their records without your name or the reason you gave for the visit.

If you pay for a subscription through Saha, deleting your account cancels it, so you are not charged again after the current billing period. If you subscribed through the Apple App Store, Apple manages the payment, so please also cancel it in your Apple account settings — we cannot cancel it for you.

Your Rights & Choices

You have meaningful control over your personal information. Depending on where you live, you may have the following rights:

• Access: Request a copy of the personal information we hold about you
• Correction: Ask us to correct inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal retention requirements)
• Data portability: Receive a copy of your data in a machine-readable format
• Objection: Object to certain processing activities, including direct marketing
• Restriction: Ask us to restrict processing of your data in certain circumstances
• Withdraw consent: Where processing is based on consent, withdraw it at any time — withdrawing consent is as easy as giving it
• Nominate: Nominate another individual to exercise your rights on your behalf in the event of your death or incapacity
• Grievance redressal: Raise any concern about how we handle your data and have it addressed by our Grievance Officer

To exercise any of these rights, please contact us at support@maisaha.com. We will respond within 30 days. Most of these you can also do yourself in the app: under Profile → Privacy & Consent you can download your data, withdraw or give consent for each purpose separately, and see and delete what the Saha Companion remembers about you. You can correct your profile from your profile page, and delete your account from the account menu.

India — DPDP Act, 2023 & Grievance Redressal

If you are located in India, the Digital Personal Data Protection Act, 2023 ("DPDP Act") governs how we handle your personal data. MaiSaha, operated by Dakptech Private Limited, is the Data Fiduciary and you are the Data Principal. This section explains how we meet our obligations to you under that law.

Consent and notice: We process your personal data — including sensitive information such as your age range, pregnancy stage, due date, and health details — only on the basis of your free, informed, specific, and unambiguous consent, given through a clear affirmative action when you first set up the app. Before or at the point of collection, we tell you the specific purposes for which each category of data is used (see "How We Use Your Information" above). We only collect data that is necessary for these purposes.

Withdrawing your consent: You may withdraw your consent at any time, and withdrawing it is as easy as giving it. You can do this in the app under Profile → Privacy & Consent, where each purpose — conversations with the Saha Companion, personalised suggestions, voice recordings, sharing with your linked partner, your hospital or clinic partnership, and notifications — has its own switch, or by emailing us. When you withdraw consent for a purpose, we stop that processing straight away. Information already collected for it stays in your account until you delete it: you can delete individual recordings, delete what the Saha Companion remembers, or delete your whole account. Withdrawal does not affect the lawfulness of processing carried out before you withdrew.

Your rights as a Data Principal: Under the DPDP Act you have the right to access a summary of the data we process, to correct, complete, update or erase your data, to withdraw consent, to nominate another person to exercise your rights if you die or become incapacitated, and to a readily available means of grievance redressal.

Complaints to the Data Protection Board: If your concern is not resolved to your satisfaction, you have the right to lodge a complaint with the Data Protection Board of India established under the DPDP Act.

Security safeguards: As required by the DPDP Act, we implement reasonable technical and organisational security measures to protect your personal data against unauthorised access, loss, or disclosure (see "Data Security" above).

Children's Privacy

MaiSaha is designed for expectant and new mothers and is intended for users who are 18 years of age or older. We do not knowingly collect personal information from anyone under 18.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at support@maisaha.com and we will promptly delete the information.

Third-Party Services

The MaiSaha app may contain links to third-party websites or integrate with third-party services such as:

• Apple App Store and Google Play Store for app distribution
• Payment processors for subscription and paid-service transactions (we do not store your full card details)
• Analytics: we use Firebase Analytics, which links your activity in the app to your account ID, not to your name or email. See the table in section 4.
• Cloud infrastructure providers for secure data storage and processing

These third parties have their own privacy policies, and we encourage you to review them. We are not responsible for the privacy practices of external services. When we share data with service providers, we do so under contractual protections that limit their use of your information.

International Data Transfers

Your data is stored in India. Some of our providers, including Google, Meta and Expo, may process it in other countries.

Where we transfer personal data internationally, we ensure appropriate safeguards are in place, including standard contractual clauses approved by relevant data protection authorities. If you are in the European Economic Area, United Kingdom, or other regions with specific data transfer restrictions, we comply with applicable requirements for cross-border data transfers.

Saha Care Professionals

This section is for professionals of every discipline who apply to, or are listed on, Saha Care — for example psychologists, psychiatrists, therapists and counsellors, dieticians and nutritionists, lactation consultants, doctors, midwives, nurses, physiotherapists, yoga therapists, fitness trainers and Ayurveda practitioners. The rest of this policy applies to you too; this section adds what is specific to your role. Your duties towards the families you see are set out in section 14 of our Terms of Service.

What we collect from you:

• Identity and contact details: your name, title, the email address and phone number you sign in with, profile photo and gender
• Professional details: qualifications, registration or licence numbers and the bodies that issued them, certificates and other documents you upload, experience, workplace, specialities, languages and the description you write about yourself
• Practice details: consultation modes, fees and discounts, available time slots, cancellation policy, practice address, the phone number families call to book, an email address for families if you give one, and your website
• Verification records: what we checked, when, and who checked it
• The professional agreements you accepted, with their version and the date you accepted them
• Your bookings in the app: requests, your responses, any reason you give for declining, and the history of each booking
• Ratings, reviews and complaints that families make about consultations with you

Why we use it: to check your credentials, to list you on Saha Care, to let families find, contact and book you, to send you booking notifications, to look into complaints and keep families safe, and to meet our legal obligations.

What families can see: when you agree to be listed, we show your name and title, profile photo, gender, discipline and specialities, your "About" description, verified qualifications and the body you are registered with, experience, workplace, city, languages, consultation modes, fees and discounts, available time slots, cancellation policy, practice address (for in-person consultations), the contact details you choose to publish — your booking phone number, the email address you gave for families, and your website — and ratings and reviews.

Who else sees it: if you joined through a partner hospital or clinic, that organisation can see and manage your profile. To verify you, we may share your details with the council, university, institution or employer that issued or holds your credentials. Our service providers process your data on our behalf, as described in section 4.

Information families share with you: when a family books you, you receive their name, the time and type of consultation, and anything they write when booking. You must keep it confidential and use it only to care for them. Any notes or records you keep outside MaiSaha are your own responsibility under the Digital Personal Data Protection Act, 2023 and the rules of your profession.

How long we keep it: while you are listed and for as long as your account is open. If you delete your account, your profile, credentials, documents and photo, the record of the professional agreements you accepted, and our verification records are erased within 30 days. Upcoming appointments are cancelled and the families are told. Past appointments stay in the families' own records so they keep their history.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will:

• Update the "Last updated" date at the top of this page
• Send you an in-app notification and, where appropriate, an email
• For significant changes, provide a prominent notice in the app and, if required by law, obtain your consent

We encourage you to review this policy periodically. Your continued use of MaiSaha after any changes constitutes your acceptance of the updated policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please don't hesitate to reach out. We read and respond to every message.

• Email: support@maisaha.com
• Grievance Officer (India, DPDP Act): MaiSaha (Dakptech Private Limited), reachable at support@maisaha.com
• Response time: We aim to respond within 2–3 business days
• Data deletion requests: Completed within 30 days. Requests made by email are actioned once we have confirmed they come from the account's own email address or phone number